Variety Reports Tubi and TikTok Launch an Incubator to Turn 12 Creators Into Series Makers

Tubi and TikTok have named the first group of creators in a program designed to move short videos onto the television screen. As Variety first reported on October 27, Tubi will invest in 12 TikTok creators to develop 10 original series based on their TikTok content, through a partnership the two companies call the Creatorverse Incubator.

For creators who have built audiences one short clip at a time, the announcement offers something many have been chasing: a path to long-form work with a real distribution platform behind it.

What Was Announced

According to Variety and Media Play News, the series will span animation, horror, reality, comedy and young adult programming. The incubator was first announced in March, and this week's news reveals who made the inaugural cohort.

Media Play News described the program as the biggest investment yet by Tubi, the Fox owned free streaming service, in original programming made with creators. Tubi says it reaches 110 million monthly active users, an audience far larger than most individual creators can reach on their own.

The financial terms of the investment were not disclosed, and the companies did not give premiere dates for the shows.

The Shows in Development

The slate is varied. "Would You Survive?" features Christopher Kiely breaking down frightening movies, monsters and locations to judge whether an average person could make it out alive. "Scare Tours" follows film expert Allie Tran as she visits the real locations of well known scary movies.

On the animated side, Lynnell Jones Jr. created "Feeling Super," a comedy about a broke young man who gets a new superpower every day, and Kendria Bland created "The Roach Chronicles," about a dysfunctional family of cockroaches. Sebastian Krahl created "Jamie Crow," an adult animated series.

Unscripted and comedy projects round out the list. "Kai Picks the Guy" is a dating show hosted by Kai Cameron in which the men who arrive find themselves vetted by Kai instead. "A Great Australian Gay Sidequest" follows Marc Sebastian across Australia. Madison Humphrey stars in "The Leasing Manager," Sabrina Brier hosts "Asking for a Friend," and Yasmine Sahid stars with Alex Maystrik and Pablo Hernandez in "Never Have I Spent the Winter With the Romano Brothers."

What the Companies Are Saying

Kudzi Chikumbu, vice president of creator partnerships at Tubi, told Variety that the selected creators "have built a following, a point of view and a body of work that people come back for." He said the incubator gives them creative freedom to grow what they started and to make "ambitious work they may not otherwise be able to make."

Dawn Yang, TikTok's global head of entertainment and micro series, said TikTok is where creators build passionate communities, and that the partnership gives them another way to share their work with new audiences.

Why It Matters for Ambitious Creators

The deal reflects a broader shift in entertainment, where streamers are looking to social platforms for talent that already has a proven audience. According to Media Play News, Tubi has added more than 35,000 episodes from more than 700 creators since launching its Creatorverse effort in June 2025.

What remains to be seen is how these shows perform once they leave the feed. Holding attention for seconds is different from holding it for half an hour, and the incubator will test whether a loyal online following carries over to a full series.

For anyone with creative goals, the lesson is practical. Each creator in this cohort built a consistent body of work and a clear point of view first, and the opportunity followed. Steady output, a recognizable voice and an engaged community remain the strongest pitch a creator can make.

Set your own creative goal this week, then follow Goals Magazine for more stories about people turning ambition into opportunity.